The technology tools of what has become known as "web 2.0" magnify the impact of all this "user-generated content". Consider Spock.com, a search engine currently in development. It builds a profile by trawling for information about you on social networks as well as the web at large, then lets other people add "tags", or labels, to your profile that can characterise you to anyone who is interested.
Thursday, July 19, 2007
From a Financial Times article:
Posted by Ben at 7/19/2007