In recent days leading up to the release of Amazing Grace the movie, I've been able to see the evangelical marketing machine in high gear from a vantage point that's a little more up-close-and-personal than usual. Prominent evangelical leaders seem to be saying that this is a great movie and that we have a moral obligation to go see it this weekend to show Hollywood that clean, Christian-themed films can be profitable and to encourage a wider release in coming weeks.
I certainly wouldn't argue with anyone who would prefer to see more movies produced like Amazing Grace and fewer like just about anything else currently in the theaters. But I'll toss a little thought out there. When a secular publication like the Wall Street Journal is arguing that Hollywood has emasculated the evangelical core of the story, should evangelicals be cheering? Should we be less discriminating than secular newspapers? Are we so addicted to feeding at the table of American culture that we'll treat scraps like a feast?