What Do You Get When You Cross Theological Liberalism with Emerging Terminology?

I'm thinking something like this. I snapped the photo on my walk home from lunch.

From the "News You Already Knew" Category

Barna's latest survey says, "Over time, people have become sloppy in [how they define and count evangelicals], as evidenced by the fact that one out of every four self-identified evangelicals has not even accepted Christ as their savior."

In other words, 75% of evangelicals would look at you funny if you suggested the term actually ought to reflect something about what you believe.